Newsroom

A deep dive into the local 26 million-customer social media market

Sivu MatyilaSocial media content creation is a space that’s increasing in value locally, with 45.34 million South Africans using the internet (74.7% of the population), and 26 million social media users (42.8% of the internet users), according to the Global Digital Report 2024 – produced in partnership with Meltwater and We Are Social. Ad spending in the Influencer…
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