About us

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«Today, even more than in the past, managing a company’s public affairs and reputation is of equal, if not greater, strategic importance than its products and services.»
Don Dussey, CEO & Founder Premium Partners
With more than 30 years of combined experience, PREMIUM PARTNERS is a firm specialized in corporate public affairs management and legal counselling. Our main mission is to relieve companies of all external constraints so that they can better focus on their core business. We develop tailor-made strategies for companies to optimize their reputation and influence with their stakeholders. Having worked alongside Fortune 500 companies in more than 30 countries, our mastery of multicultural environments ensures that you get the advice and counsel you need to navigate a constantly changing political and regulatory context.

Our approach

We place an in-depth understanding of your issues at the heart of our approach. In Africa, where the rules are unique and cultural diversity plays a major role, an in-depth understanding of the operational, political, media, economic, social, societal and academic environment is essential. This knowledge enables us to define effective strategies tailored to your specific needs.

What sets us apart is our ability to design tailor-made solutions that meet your ambitions and take account of your stakeholders and the way you operate internally. Our expertise enables us to formulate powerful key messages, recommend the most appropriate communication channels and put in place effective approaches to help you achieve your objectives in a complex environment.

Don Dussey is a business leader with a unique combination of skills in public affairs, strategy, corporate communications, marketing, and public relations with global Fortune 500 companies.

He has more than 20 years of professional experience, mostly with multinational companies in regional positions of increasing responsibility. He is a highly regarded professional in the fields of public affairs, marketing and communications, and sustainable development. Throughout his career, Don has played a leading role on the regional boards of these major companies in the management and development of their operations in sub-Saharan Africa. Don has been active as a member and leader of industry and business coalitions and multi-sector platforms in several countries, including Nigeria, Rwanda, Ghana, and Côte d’Ivoire, where he presided over the re-launch of the American Chamber of Commerce as Vice President.

Don Dussey holds a Global Executive Master in Management (GEMM) from HEC Paris, a pre PHD in sustainable development law and policy from the universities of Maastricht, Liège, Lomé and Benin, and a master’s degree in regulatory law from Cheick Anta Diop University in Senegal.

Don Dussey
CEO & Founder Premium Partners

Why work with Premium Partners

We take care of public affairs management for your company, from its creation to its promotion, from start-up activities all the way to administrative management. We provide support for legal, tax and regulatory matters, as well as expertise in stakeholders management, communications, marketing and lobbying.

Our main field of action is the entire African continent, with an initial focus on the West region. We are proud to offer our partners a dynamic and productive team with a thorough understanding of operational environments and proven experience and expertise.

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