{"id":40082,"date":"2025-04-07T16:55:02","date_gmt":"2025-04-07T16:55:02","guid":{"rendered":"https:\/\/www.premium-partners.net\/?p=40082"},"modified":"2025-04-08T14:25:20","modified_gmt":"2025-04-08T14:25:20","slug":"new-app-hopes-to-empower-artists-against-ai","status":"publish","type":"post","link":"https:\/\/www.premium-partners.net\/fr\/builder\/new-app-hopes-to-empower-artists-against-ai\/","title":{"rendered":"New app hopes to empower artists against AI"},"content":{"rendered":"<p>This <a target='_blank' rel=\"nofollow\" href=\"https:\/\/www.iol.co.za\/business-report\/international\/new-app-hopes-to-empower-artists-against-ai-2222cc2c-8f1f-4ae5-a1af-72779b5ced2a\">post<\/a> was originally published on <a target='_blank' rel=\"nofollow\" href=\"https:\/\/www.iol.co.za\/\">this site<\/a><\/p><p><img decoding=\"async\" src=\"https:\/\/image-prod.iol.co.za\/16x9\/800?source=https:\/\/iol-prod.appspot.com\/image\/7afbdb2ff2460b09849c492796808328ac10f9d1\/1024&amp;operation=CROP&amp;offset=0x132&amp;resize=1024x576\" class=\"type:primaryImage\" \/><\/p>\n<p>In 2008, scriptwriter Ed Bennett-Coles said he experienced a career &#8220;death moment&#8221;: he read an article about AI managing to write its first screenplay.<\/p>\n<p>Nearly two decades later, he and friend Jamie Hartman, a songwriter, have developed a blockchain-based application they hope will empower writers, artists and others to own and protect their work.<\/p>\n<p>&#8220;AI is coming in, swooping in and taking so many people&#8217;s jobs,&#8221; Hartman said. Their app, he said, responds &#8220;no&#8230; this is our work.&#8221;<\/p>\n<p>&#8220;This is human, and we decide what it&#8217;s worth, because we own it.&#8221;<\/p>\n<p>The ever-growing threat of AI looms over intellectual property and livelihoods across creative industries.<\/p>\n<p>Their app, ARK, aims to log ownership of ideas and work from initial brainchild to finished product: one could register a song demo, for example, simply by uploading the file, the creators explained to AFP.<\/p>\n<p>Features including non-disclosure agreements, blockchain-based verification and biometric security measures mark the file as belonging to the artist who uploaded it.<\/p>\n<p>Collaborators could then also register their own contributions throughout the creative process.<\/p>\n<p>ARK &#8220;challenges the notion that the end product is the only thing worthy of value,&#8221; said Bennett-Coles as his partner nodded in agreement.<\/p>\n<p>The goal, Hartman said, is to maintain &#8220;a process of human ingenuity and creativity, ring-fencing it so that you can actually still earn a living off it.&#8221;<\/p>\n<p>The ARK creators said they decided the app must be blockchain-based &#8211; with data stored on a digital ledger of sorts &#8211; because it&#8217;s decentralised.<\/p>\n<p>&#8220;In order to give the creator autonomy and sovereignty over their IP and control over their destiny, it has to be decentralised,&#8221; Bennett-Coles said.<\/p>\n<p>App users will pay for ARK according to a tiered structure, they said, levels priced according to storage use needs.<\/p>\n<p>They intend ARK to stand up in a court of law as a &#8220;recording on the blockchain&#8221; or a &#8220;smart contract,&#8221; the scriptwriter explained, calling it &#8220;a consensus mechanism.&#8221;<\/p>\n<p>&#8220;Copyright is a pretty good principle &#8212; as long as you can prove it, as long as you can stand behind it,&#8221; Hartman added, but &#8220;the process of registering has been fairly archaic for a long time.&#8221;<\/p>\n<p>Both artists said their industries have been too slow to respond to the rapid proliferation of AI.<\/p>\n<p>Much of the response, Bennett-Coles said, has to start with the artists having their own &#8220;death moments&#8221; similar to what he experienced years ago.<\/p>\n<p>&#8220;From there, they can rise out of the ashes and decide what can be done,&#8221; he said.<\/p>\n<p>&#8220;How can we preserve and maintain what it is we love to do, and what&#8217;s important to us?&#8221;<\/p>\n<p><strong>AFP<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2008, scriptwriter Ed Bennett-Coles said he experienced a career &#8220;death moment&#8221;: he read an article about AI managing to write its first screenplay.Nearly two decades later, he and friend Jamie Hartman, a songwriter, have developed a blockchain-based application they hope will empower writers, artists and others to own and protect their work.&#8221;AI is coming in, swooping in and taking so many people&#8217;s jobs,&#8221; Hartman said. Their app, he said, responds &#8220;no&#8230; this is our work.&#8221;&#8221;This is human, and we decide what it&#8217;s worth, because we own it.&#8221;The ever-growing threat of AI looms over intellectual property and livelihoods across creative industries.Their app, ARK, aims to log ownership of ideas and work from initial brainchild to finished product: one could register a song demo, for example, simply by uploading the file, the creators explained to AFP.Features including non-disclosure agreements, blockchain-based verification and biometric security measures mark the file as belonging to the artist who uploaded it.Collaborators could then also register their own contributions throughout the creative process.ARK &#8220;challenges the notion that the end product is the only thing worthy of value,&#8221; said Bennett-Coles as his partner nodded in agreement.The goal, Hartman said, is to maintain &#8220;a process of human ingenuity and creativity, ring-fencing it so that you can actually still earn a living off it.&#8221;The ARK creators said they decided the app must be blockchain-based &#8211; with data stored on a digital ledger of sorts &#8211; because it&#8217;s decentralised.&#8221;In order to give the creator autonomy and sovereignty over their IP and control over their destiny, it has to be decentralised,&#8221; Bennett-Coles said.App users will pay for ARK according to a tiered structure, they said, levels priced according to storage use needs.They intend ARK to stand up in a court of law as a &#8220;recording on the blockchain&#8221; or a &#8220;smart contract,&#8221; the scriptwriter explained, calling it &#8220;a consensus mechanism.&#8221;&#8221;Copyright is a pretty good principle &#8212; as long as you can prove it, as long as you can stand behind it,&#8221; Hartman added, but &#8220;the process of registering has been fairly archaic for a long time.&#8221;Both artists said their industries have been too slow to respond to the rapid proliferation of AI.Much of the response, Bennett-Coles said, has to start with the artists having their own &#8220;death moments&#8221; similar to what he experienced years ago.&#8221;From there, they can rise out of the ashes and decide what can be done,&#8221; he said.&#8221;How can we preserve and maintain what it is we love to do, and what&#8217;s important to us?&#8221;AFP<\/p>","protected":false},"author":1,"featured_media":40084,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-builder"],"_links":{"self":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/40082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/comments?post=40082"}],"version-history":[{"count":1,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/40082\/revisions"}],"predecessor-version":[{"id":40083,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/40082\/revisions\/40083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/media\/40084"}],"wp:attachment":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/media?parent=40082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/categories?post=40082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/tags?post=40082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}