{"id":266517,"date":"2025-11-24T11:55:55","date_gmt":"2025-11-24T12:55:55","guid":{"rendered":"https:\/\/www.premium-partners.net\/?p=266517"},"modified":"2025-11-24T13:05:14","modified_gmt":"2025-11-24T13:05:14","slug":"up-leads-the-2025-mace-excellence-awards","status":"publish","type":"post","link":"https:\/\/www.premium-partners.net\/fr\/builder\/up-leads-the-2025-mace-excellence-awards\/","title":{"rendered":"UP leads the 2025 MACE Excellence Awards"},"content":{"rendered":"<p>This <a target='_blank' rel=\"nofollow\" href=\"https:\/\/www.iol.co.za\/news\/partnered\/up-leads-the-2025-mace-excellence-awards-c85ce838-8ad5-4fbb-9918-f4d335f1ca8c\">post<\/a> was originally published on <a target='_blank' rel=\"nofollow\" href=\"https:\/\/www.iol.co.za\/\">this site<\/a><\/p><p><img decoding=\"async\" src=\"https:\/\/image-prod.iol.co.za\/16x9\/800?source=https:\/\/iol-prod.appspot.com\/image\/0b451f247c55ef5527a8337fecb028c883084be4\/2362&amp;operation=CROP&amp;offset=0x222&amp;resize=2362x1329\" class=\"type:primaryImage\" \/><\/p>\n<p><span>The <\/span><strong><a href=\"https:\/\/www.up.ac.za\/\" target=\"_blank\" rel=\"noopener\">University of Pretoria<\/a><\/strong><span><strong><a href=\"https:\/\/www.up.ac.za\/\" target=\"_blank\" rel=\"noopener\"> (UP)<\/a><\/strong> emerged as the most awarded institution at the 2025 Marketing, Advancement, and Communication in Education (MACE) <\/span><a href=\"https:\/\/mace.org.za\/awards\/\" target=\"_blank\" rel=\"noopener\"><span>Excellence Awards<\/span><\/a><span>, securing 34 awards out of its 47 entries.<\/span><\/p>\n<p><span>The MACE Excellence Awards annually recognise and celebrate excellence and the achievements of specialists and practitioners in marketing, advancement and communication in South Africa\u2019s higher education sector. A total of 309 entries were received this year, celebrated under the theme:&nbsp;<\/span><i><span>The human touch.&nbsp;<\/span><\/i><\/p>\n<p><span>UP\u2019s remarkable achievement of 34 awards (6 Gold, 10 Silver and 18 Bronze) all came from <\/span><strong><a href=\"https:\/\/mace.org.za\/awards\/\" target=\"_blank\" rel=\"noopener\">Department of Institutional Advancement<\/a><\/strong><span> (DIA), the <\/span><strong><a href=\"https:\/\/www.up.ac.za\/department-enrolment-and-student-administration\" target=\"_blank\" rel=\"noopener\">Department of Enrolment and Student Administration<\/a><\/strong><span> (DESA) and the Strategic Programme Office, competing alongside extremely strong contenders from South Africa\u2019s leading universities and higher education institutions.<\/span><\/p>\n<p><span>In its range of submissions for this year\u2019s awards, UP demonstrated outstanding innovation, impact and creativity in reaching, shaping, and advancing the institution and higher education sector.<\/span><\/p>\n<p><span>\u201cCongratulations to the entire UP team for your incredible dedication and creativity which gets to the heart of what we want to convey and achieve at UP,\u201d said Rikus Delport, DIA Director. \u201cYou have shown commitment and put in long hours to achieve the exceptional work you do, recognised by the MACE Excellence Awards, and by the entire University community.&nbsp;<\/span><\/p>\n<p><span>\u201cFrom the superb digital and printed magazines such as <\/span><strong><a href=\"https:\/\/www.up.ac.za\/research-matters\/article\/3026415\/research-magazine\" target=\"_blank\" rel=\"noopener\">Re.Search<\/a><\/strong><span> that demonstrates the excellent research and innovation coming out of UP to create a better world and future for society; to our astute student recruitment and fundraising campaigns that bring in critical student financial aid; to our alumni campaigns that remind all our alumni that UP is their lifelong home; to issue management campaigns, such as our substance abuse campaign; to our community events, social media campaigns and websites, we applaud you,\u201d said Delport,&nbsp;<\/span><\/p>\n<p><span>UP\u2019s submissions demonstrated the university\u2019s embracing of diversity, both in the audience for which its content, campaigns and events are designed, and in the diversity of media, channels and activations it uses to reach its target audience. These include content on <\/span><a href=\"https:\/\/www.tiktok.com\/@univofpretoria?lang=en\" target=\"_blank\" rel=\"noopener\"><span>TikTok<\/span><\/a><span> and the <\/span><strong><a href=\"https:\/\/www.up.ac.za\/mobileapp\" target=\"_blank\" rel=\"noopener\">UP Mobile App<\/a><\/strong><span> to match the social media and technology-driven experience that students, staff, alumni, and visitors require.<\/span><\/p>\n<p><b>Most awarded projects<\/b><\/p>\n<p><span>Issues 10 and 11 of UP\u2019s <a href=\"https:\/\/www.up.ac.za\/research-matters\/article\/3026415\/research-magazine\" target=\"_blank\" rel=\"noopener\">Re.Search<\/a> magazine emerged as the most awarded project, with each receiving Bronze prizes across four categories. Issue 11: Digital, showcases how the institution is driving digital transformation in order to rapidly adapt to technological innovation and hyper-connectedness. In line with its digital focus, the edition has a refreshed, simplified design. Issue 10: Make today matter is a 10th anniversary edition that strategically highlights the UP brand and values through a range of featured stories.&nbsp;<\/span><\/p>\n<p><span>UP\u2019s 6 Gold-winning entries, which scored the highest in their respective categories, included:<\/span><\/p>\n<ul>\n<li><span>Mobile apps: UP Gets h\u2019Appy&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>The upgraded UP Mobile App improves educational access, support successful student learning, and reinforces UP\u2019s research and international profile while fostering a diverse and inclusive community. <\/span><\/p>\n<ul>\n<li><span>Fundraising campaign: \u201967 VW Beetle Raffle Digital Campaign&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>UP developed a unique initiative: raffling a rare 1967 VW Beetle once owned by UP\u2019s longest-serving Vice-Chancellor, Prof. CH Rautenbach. It captured the imagination of students, alumni, staff and the public, and raised R1 million for missing middle students.<\/span><\/p>\n<ul>\n<li><span>Printed: Other publication: Alumni in Action<\/span><\/li>\n<\/ul>\n<p><span>Recognising graduation as a symbolic moment of transition \u2014 when students become lifelong alumni \u2014 the Alumni in Action brochure welcomed them into the UP Family.&nbsp;<\/span><\/p>\n<ul>\n<li><span>Digital: External magazines and newsletters: Alma Matters&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>Connects institutional achievements to alumni success stories, reinforcing pride, strengthens global networks, and positions alumni as vital partners in UP\u2019s ongoing excellence.<\/span><\/p>\n<ul>\n<li><span>Writing scripts: Shaping You video&nbsp;<\/span><\/li>\n<\/ul>\n<p><span>To ensure the #ChooseUP event for prospective students had a memorable centrepiece, UP&nbsp; came up with a powerful music video with youthful, aspirational original lyrics.<\/span><\/p>\n<ul>\n<li><span>Alumni campaigns: #BackLikeWeNeverLeft \u2013 Tuks Alumni Fan Zone<\/span><\/li>\n<\/ul>\n<p><span>Research consistently shows the strategic value of sport-based initiatives in alumni engagement. This is how the Tuks Alumni Fan Zone event as a touchpoint was created and branded as a high-energy alumni hub.<\/span><\/p>\n<p><b>&gt;&gt; <\/b><strong><a href=\"https:\/\/www.up.ac.za\/news\/post_3359795-up-leads-the-2025-mace-excellence-awards\" target=\"_blank\" rel=\"noopener\">Read more about the rest of UP\u2019s win\u2019s here<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The University of Pretoria (UP) emerged as the most awarded institution at the 2025 Marketing, Advancement, and Communication in Education (MACE) Excellence Awards, securing 34 awards out of its 47 entries.The MACE Excellence Awards annually recognise and celebrate excellence and the achievements of specialists and practitioners in marketing, advancement and communication in South Africa\u2019s higher education sector. A total of 309 entries were received this year, celebrated under the theme:\u00a0The human touch.\u00a0UP\u2019s remarkable achievement of 34 awards (6 Gold, 10 Silver and 18 Bronze) all came from Department of Institutional Advancement (DIA), the Department of Enrolment and Student Administration (DESA) and the Strategic Programme Office, competing alongside extremely strong contenders from South Africa\u2019s leading universities and higher education institutions.In its range of submissions for this year\u2019s awards, UP demonstrated outstanding innovation, impact and creativity in reaching, shaping, and advancing the institution and higher education sector.\u201cCongratulations to the entire UP team for your incredible dedication and creativity which gets to the heart of what we want to convey and achieve at UP,\u201d said Rikus Delport, DIA Director. \u201cYou have shown commitment and put in long hours to achieve the exceptional work you do, recognised by the MACE Excellence Awards, and by the entire University community.\u00a0\u201cFrom the superb digital and printed magazines such as Re.Search that demonstrates the excellent research and innovation coming out of UP to create a better world and future for society; to our astute student recruitment and fundraising campaigns that bring in critical student financial aid; to our alumni campaigns that remind all our alumni that UP is their lifelong home; to issue management campaigns, such as our substance abuse campaign; to our community events, social media campaigns and websites, we applaud you,\u201d said Delport,\u00a0UP\u2019s submissions demonstrated the university\u2019s embracing of diversity, both in the audience for which its content, campaigns and events are designed, and in the diversity of media, channels and activations it uses to reach its target audience. These include content on TikTok and the UP Mobile App to match the social media and technology-driven experience that students, staff, alumni, and visitors require.Most awarded projectsIssues 10 and 11 of UP\u2019s Re.Search magazine emerged as the most awarded project, with each receiving Bronze prizes across four categories. Issue 11: Digital, showcases how the institution is driving digital transformation in order to rapidly adapt to technological innovation and hyper-connectedness. In line with its digital focus, the edition has a refreshed, simplified design. Issue 10: Make today matter is a 10th anniversary edition that strategically highlights the UP brand and values through a range of featured stories.\u00a0UP\u2019s 6 Gold-winning entries, which scored the highest in their respective categories, included:Mobile apps: UP Gets h\u2019Appy\u00a0The upgraded UP Mobile App improves educational access, support successful student learning, and reinforces UP\u2019s research and international profile while fostering a diverse and inclusive community. Fundraising campaign: \u201967 VW Beetle Raffle Digital Campaign\u00a0UP developed a unique initiative: raffling a rare 1967 VW Beetle once owned by UP\u2019s longest-serving Vice-Chancellor, Prof. CH Rautenbach. It captured the imagination of students, alumni, staff and the public, and raised R1 million for missing middle students.Printed: Other publication: Alumni in ActionRecognising graduation as a symbolic moment of transition \u2014 when students become lifelong alumni \u2014 the Alumni in Action brochure welcomed them into the UP Family.\u00a0Digital: External magazines and newsletters: Alma Matters\u00a0Connects institutional achievements to alumni success stories, reinforcing pride, strengthens global networks, and positions alumni as vital partners in UP\u2019s ongoing excellence.Writing scripts: Shaping You video\u00a0To ensure the #ChooseUP event for prospective students had a memorable centrepiece, UP\u00a0 came up with a powerful music video with youthful, aspirational original lyrics.Alumni campaigns: #BackLikeWeNeverLeft \u2013 Tuks Alumni Fan ZoneResearch consistently shows the strategic value of sport-based initiatives in alumni engagement. This is how the Tuks Alumni Fan Zone event as a touchpoint was created and branded as a high-energy alumni hub. &gt; &gt; Read more about the rest of UP\u2019s win\u2019s here<\/p>","protected":false},"author":1,"featured_media":266519,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-266517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-builder"],"_links":{"self":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/266517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/comments?post=266517"}],"version-history":[{"count":2,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/266517\/revisions"}],"predecessor-version":[{"id":266520,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/266517\/revisions\/266520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/media\/266519"}],"wp:attachment":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/media?parent=266517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/categories?post=266517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/tags?post=266517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}