{"id":265590,"date":"2025-11-17T07:22:19","date_gmt":"2025-11-17T08:22:19","guid":{"rendered":"https:\/\/www.premium-partners.net\/?p=265590"},"modified":"2025-11-17T10:05:16","modified_gmt":"2025-11-17T10:05:16","slug":"why-black-friday-savings-could-be-costing-you-more-than-you-think","status":"publish","type":"post","link":"https:\/\/www.premium-partners.net\/fr\/builder\/why-black-friday-savings-could-be-costing-you-more-than-you-think\/","title":{"rendered":"Why Black Friday ‘savings’ could be costing you more than you think"},"content":{"rendered":"

This post<\/a> was originally published on this site<\/a><\/p>

<\/p>\n

As South Africans gear up for Black Friday\u2019s annual rush of \u2018unmissable\u2019 or \u2018unbeatable\u2019 deals, the promise of <\/span>saving big often masks a more expensive truth – most shoppers end up spending more, not less. T<\/span>he thrill of discount shopping <\/span>can quietly erode long-term wealth.<\/p>\n

 Black Friday is one of the largest shopping events in South Africa, with many retailers and businesses reporting increased sales during this period. Both Nedbank and <\/span>FNB reported an increase in the number of customers transacting during Black Friday 2024, with FNB processing transactions worth more than R5.4 billion through its Speedpoint devices, up 11% year-over-year.<\/p>\n

 Black Friday plays right into our psychology. We see 50% off and feel like we\u2019re saving money, but what\u2019s really happening is that we are often spending money we hadn\u2019t planned to spend. The 50% off deal still costs you more than you would have spent. The illusion of saving is one of the biggest threats to consistent wealth-building.<\/p>\n

It is not about avoiding the sales altogether, but instead shifting from impulsive, <\/span>bargain-buying to intentional, value-based spending.<\/p>\n

It\u2019s about taking control of how you spend so that your money supports your goals, not just your impulses.<\/p>\n

Reframe your thinking of a \u2018good deal\u2019 as it is only truly good if it serves a real purpose in your life – something that aligns with your needs, goals, or delivers long-term value. Otherwise, it\u2019s just another distraction dressed up as a saving.<\/p>\n

It\u2019s easy to justify a purchase when it\u2019s on sale, but frequent bargain-hunting shopping can quietly sabotage your investment potential. Each impulse buy, even if small, chips away at money that could have been saved or invested – funds that, over time, could have compounded into meaningful financial growth. Delayed gratification is one of the most powerful wealth-building tools we have.<\/p>\n

When you work with a financial planner, these moments can be built into your broader financial plan, giving you the freedom to spend consciously, without the guilt or any financial fallout. True financial control means your money is always working for you, even on Black Friday.<\/p>\n

5 smart spending tips for this Black Friday:<\/strong><\/p>\n

 <\/b>Make a list: <\/strong>Identify what you genuinely need ahead of time and research prices early. This helps you recognise a true deal versus a marketing gimmick.<\/p>\n

Use cash or debit where possible: <\/strong>Spending on credit can quickly erode discounts once interest is factored in. If you can\u2019t pay it off immediately, it\u2019s not a savings.<\/p>\n

Avoid FOMO purchases: <\/strong>Everyone\u2019s buying\u201d is not a good reason to spend. Remember: deals will come again, but debt lasts longer.<\/p>\n

Apply the 24-hour rule: <\/strong>Before checking out, wait a day. If it still feels like a worthwhile purchase, it probably is.<\/p>\n

Redirect your savings: <\/strong>Take the money you <\/span>would<\/i> <\/span>have spent impulsively and invest it – even if it\u2019s just a few hundred rand. Over time, those small decisions add up.<\/p>\n

* Brachner is the founder of Doshguide.<\/em><\/p>\n

PERSONAL FINANCE<\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

As South Africans gear up for Black Friday\u2019s annual rush of \u2018unmissable\u2019 or \u2018unbeatable\u2019 deals, the promise of\u00a0saving big often masks a more expensive truth – most shoppers end up spending more, not less. The thrill of discount shopping\u00a0can quietly erode long-term wealth.\u00a0Black Friday is one of the largest shopping events in South Africa, with many retailers and businesses reporting increased sales during this period. Both Nedbank and\u00a0FNB reported an increase in the number of customers transacting during Black Friday 2024, with FNB processing transactions worth more than R5.4 billion through its Speedpoint devices, up 11% year-over-year.\u00a0Black Friday plays right into our psychology. We see 50% off and feel like we\u2019re saving money, but what\u2019s really happening is that we are often spending money we hadn\u2019t planned to spend. The 50% off deal still costs you more than you would have spent. The illusion of saving is one of the biggest threats to consistent wealth-building.It is not about avoiding the sales altogether, but instead shifting from impulsive,\u00a0bargain-buying to intentional, value-based spending.It\u2019s about taking control of how you spend so that your money supports your goals, not just your impulses.Reframe your thinking of a \u2018good deal\u2019 as it is only truly good if it serves a real purpose in your life – something that aligns with your needs, goals, or delivers long-term value. Otherwise, it\u2019s just another distraction dressed up as a saving.It\u2019s easy to justify a purchase when it\u2019s on sale, but frequent bargain-hunting shopping can quietly sabotage your investment potential. Each impulse buy, even if small, chips away at money that could have been saved or invested – funds that, over time, could have compounded into meaningful financial growth. Delayed gratification is one of the most powerful wealth-building tools we have.When you work with a financial planner, these moments can be built into your broader financial plan, giving you the freedom to spend consciously, without the guilt or any financial fallout. True financial control means your money is always working for you, even on Black Friday.5 smart spending tips for this Black Friday:\u00a0Make a list: Identify what you genuinely need ahead of time and research prices early. This helps you recognise a true deal versus a marketing gimmick.Use cash or debit where possible:\u00a0Spending on credit can quickly erode discounts once interest is factored in. If you can\u2019t pay it off immediately, it\u2019s not a savings.Avoid FOMO purchases: Everyone\u2019s buying\u201d is not a good reason to spend. Remember: deals will come again, but debt lasts longer.Apply the 24-hour rule: Before checking out, wait a day. If it still feels like a worthwhile purchase, it probably is.Redirect your savings:\u00a0Take the money you\u00a0would\u00a0have spent impulsively and invest it – even if it\u2019s just a few hundred rand. Over time, those small decisions add up.* Brachner is the founder of Doshguide.PERSONAL FINANCE\u00a0<\/p>","protected":false},"author":1,"featured_media":265592,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-265590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-builder"],"_links":{"self":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/265590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/comments?post=265590"}],"version-history":[{"count":1,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/265590\/revisions"}],"predecessor-version":[{"id":265591,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/posts\/265590\/revisions\/265591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/media\/265592"}],"wp:attachment":[{"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/media?parent=265590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/categories?post=265590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.premium-partners.net\/fr\/wp-json\/wp\/v2\/tags?post=265590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}